You come with hundreds of logo daily; some you remember and some you don’t even bother to have a look at? You know why this is so? Because those designs you remember, even in such a busy life style are successful logos. They are successful business representation and powerful in attracting positive reaction from the clients. They are visually appealing and interactive. These designs successfully represent their businesses, the core ideas and concepts. Let us proceed with the successive elements of the logo design. How to determine and evaluate if the design is really effective or not?
An insurance agency has the logo of a dolphin in water. Such a professional business but a childish design! Where is the business relevancy? Hence, relevancy is important. You cannot create effective brand symbol is it is not connected to the business. You need to reflect the business identity in the symbol, effectively. It doesn’t matter for your symbol to be an exact replica of your brand name but it should reveal what the business does. It should professionally portray the business strengths and quality attributes.
Those logos you can easily remember and recall didn’t come in the market yesterday. They are here since long you can remember. Whether it’s Coca Cola, McDonalds or Nike, these companies have timeless logo that didn’t age with changing trends and demands. This timelessness feature makes the company stand out even after slight change or modification. Regardless of time factor, an effective symbol is always ready for successful brand representation.
You can easily figure this out, which of the brand symbols represent originality. Many brand symbols you will find 100% inspired or copied from other symbols. Your brand symbol is just and only yours. It only represents your business and conveys your business core message. It allows customers to give their attention and its effective design makes the customer easily recall and remember it.
No matter how effective the branding is, if the brand identity is not represented with simplicity, then it is a failure. Do not forget that less is more. Add creativity, techniques, art and design but do not go overboard. Complicated and complex symbols are difficult to replicate, regenerate and remember. Apply simplicity, throughout.
Effective brand signs are flexible and scalable. No matter how large or small the promotion and marketing is, they are effective in representing the business. From mugs, key chains to bill boards; a good logo design effectively markets and promotes the business, creating appeal and attracting customers.
Hire professional designers from 10alogo for effective brand symbols within your budget.